The Future of Digital Marketing: Five Trends to Leverage a Small Business Opportunity

Jameson General Store was a historical treasure in the small New york Community. Jim Jameson, the master, experienced been part of the family legacy over 90 years old. The company had seen bad times, like the Great Depression. Nevertheless, their work and customer loyalty had sustained the company’s success. digital marketing singapore

Even though a neighboring community got the Walmart’s Marketplace Store, their customers remained loyal. Rick did not believe in utilizing internet marketing and sociable media platforms. He assumed that these activities were only a fad. However, their customers little by little began shopping online because Jameson General Store was limited in the product programs. 

In fact, almost all of the business that Jameson Shop lost was not to local competitors, but online sellers. Jim was stern about resisting the enticement about online shopping. Yet, when he saw his own 10-year-old grandson get a difficult item to locate in the area online at significant costs, Jim acquired to ponder his current marketing strategy with the changing landscape in the nation.

Today’s customers should purchase a variety of items online with minimum efforts. Given this scenario, packet and mortar companies are fighting to remain alive with the fierce internet competition. According to a 2017 survey conducted by Rectangle and Mercury Analytics looking at 1, 164 Circumstance. S. business owners, the next observations were made:

96% of american citizens with internet access have made an internet purchase in their life, 80% in past times month alone.
51% of american citizens prefer to shop online.
67% of Millennials and 56% of Style Xers prefer to use the internet rather than in-store.
Millennials and Gen Xers spend practically 50% as much time shopping online each week (six hours) than their older counterparts (four hours).
51% of aged people have shopped on market segments, 66% at large dealer sites, 30% on web stores or independent shops, and 44% at category-specific online stores.
Marketing pros understand the value of the internet and how to effectively leverage this electricity. According to Socialmedia. contendo, 90% of marketers use social media for his or her businesses. Sadly, many small enterprises do not recognize this simple fact. Many businesses had chosen to bury their minds in the sand hoping that this ‘internet thing’ is going away. It had not!
Actually e-Commerce is growing more than 23% each year; however, 46% of American small businesses do not have a site according to Square and Mercury Stats research. This post focuses how small businesses can influence digital marketing to obtain higher success and grow their market opportunities.

Digital marketing should be a tool that every serious small business should utilize. Digital marketing goes by many names such as ecommerce marketing, online marketing, and internet marketing. Digital marketing can be explained as “the marketing of products or services using digital channels to reach consumers. ” The main element objective is to promote brands the consumption of the internet.