Precisely the purpose of a wine label; or for that matter a sticker on spirits and ale? Obviously, the first act in response to that question is: to gratify the TTB (Alcohol and Tobacco Taxes and Trade Bureau) rules. Once that is completed, the packaging space remaining may be used for printing and marketing copy. The fact is, there is very little space on bottle labels to get creative with messages. Today technology is helping solve the limited space on labels by way of RFID (radio frequency identification/ID) technology. Tap a mobile phone on the NFC (Near Discipline Communications) tag embedded on a bottle and see what comes up on your smartphone; assuming there may be currently a tag on the label. tech
Depending on a winery’s budget and the number of mobile phones enabled with RFID draw readers (newer smartphones have built-in reader capability), wines, beer and spirits manufacturers can communicate directly with the consumer while they are browsing front of the bottle or can. These electronic tags can impart information in any format. The information can be audio, a concept or automatically opening a site page; the choice is up to the vineyard or craft beverage company. The most economical marking option is to use NFC tags embedded in a label or a very thin flexible film adhered to a jar.
This NFC technology has different names such as Smart Labels, Tags, and OpenSense Tags; the name I prefer is “Tap Tags”. Good Labels (originated in the buyer products industry) are starting to look on food, personal care and pharma items. Although extremely limited, state of mind, beer and wine are recent joiners. In reality, companies using smart ingredients label tags are not simply the big players in the food and personal treatment space but are also employed by small start-ups. Essentially, tags are a means for producers of goods to give the consumer more information than is possible to print on the label. But, the great things about such tags aren’t just in dispensing more information, also, it is about branding, dedication, more sales, etc.
QR codes have been created for a long time. They can do some of the businesses a NFC label can perform but are limited. More on QR code versus NFC uses.
Twenty years ago, My spouse and i was involved with a gentleman who is an expert integrator of RFID (radio frequency identification/ID) draw technologies for casinos. His patented technology is employed today in allowing casinos to authenticate and track their gaming chips in a casino. Ken Smith, writing for Blackjackinfo. com on November 5, 2012 reported that Wynn/Encore Casino’s in Las Vegas starting using chips embedded with RFID tags in 2005. Stage being: the level of sophistication proposed by “tag” solutions allow companies to talk with consumers, even before they buy the product.
Decades ago barcodes began allowing companies the means to track inventory, screen parts and modify charges instantly. Then RFID tags came along which broadened the functions of product monitoring passively and definitely; reading and writing information to a RFID marking. Depending on the functions of an RFID draw, information can not only be read from a tag, but that label can even be written to; adding more/different/updated information on the tag. We don’t want to forget the QR (Quick Response Code) that most androids can read optically and provide an on-screen response via an url to a landing page. The QR code, invented in 1994 has a similar application as the bar code. Smartphones today come with QR reading functions and more recently antenna to communicate with NFC tags.