SEO a Scam? The Truth About the Industry

My spouse and i frequent many SEO and Web Marketing forums on a daily basis every so often there is a debate about the SEO industry and values. After being involved with a number of these discussions, it has become really evident that the key trouble is the facts that no two SEO companies are alike and no single methodology. It is rather hard to make statements about the industry in general because it can debatable just what ‘SEO’ is. Mix in the very fact that most SEO companies keep their methodology and marketing campaign strategies secret and we have a situation where every company is totally different with different results. SEO

Fact 1: There is absolutely no single SEO methodology. SEO is actually defined by wikipedia as a process of increasing traffic from Search results to a site. Of course, HOW they do this is the real question to result in the arguments. 

Fact 2: The efficiency of an SEO plan is determined by the site framework, websites content, keywords, technique used, and just how popular the site is. A website are not able to just rank for almost any randomly keyword. SEO is also not voodoo. It truly is reasoning, problem solving, and Online marketing mixed together. If your site provides no value to users, it probably won’t rank.

Fact 3: Some ‘SEOs’ do search engine optimization and some do search engine tricks. Of course, it is all marketed as SEO. Unethical optimization provides results at any cost and is always temporary (usually ends in a suspended domain name). Ethical marketing opens up the site to the various search engines and provides permanent benefits.

Fact 4: Most SEO companies get paid whether or not your site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and move on to another client. Ideally, the site ranks. In the event it doesn’t, they also have more clients.

Fact 5: Most SEO companies use both ethical and dishonest inbound linking strategies. To increase profits, it is very common for SEO companies to buy bulk links from India, links on spam/scraper internet sites, or sell large directory submission plans. It is also common for SEO companies to put huge amounts of the contract into inbound relating to replace with the poor quality of this website search engine optimization.

I don’t think it is fair to define the industry as a whole without figuring away what is wrong with it and how SEO companies can overcome it. Just how exactly do we determine what great and bad about the industry? I have now recently been involved with the World wide web for over ten years and, specifically, with the SEO industry for almost 4 years and I’ve seen the inner workings of major SEO companies and individuals clients who acquired been burned by way of a previous SEO campaigns. Coupled with numerous Internet postings and forum discussions talking about the same basic problems, I’ve put together a set of the most frequent issues.

Problem 1: Responsibility for Results

It’s no secret that the huge majority of SEO companies take no responsibility for results. It is a fact that no Seo services can guarantee results (and if they do, they are lying to you). It is also a fact that the client is taking a risk by spending money with an SEO company that basically says ‘We’ll do what we can’. SEO companies simply assure they’ll do the work to ‘optimize’ the site, but without full disclosure of their methodology, what exactly is the customer paying for? No other industry sells a product or service with no guarantees and no specific set of work that will be completed. Of course, SEO work is simply the sales of information and keeping the facts of a methodology is important, but the combo of secrecy and no responsibility for results really makes SEO campaigns dangerous. Therefore, how can an SEO company decrease the risk for the consumer and provide the best grade of service?