Various organisations periodically send ezines by postal mail to keep subscribers current on their affairs or industry-related news, for the goal of maintaining a faithful customer base who they can market additional products or services. With pervasive use of the internet for facts dissemination, and with RSS News Bottles gaining momentum as a powerful online communication tool, one needs to ask whether businesses are now better served by submitting news feeds in voisinage of newsletters. business
There are evident convenience factors that favor publishing news bottles over newsletters: No e-zine design delays or expenditures, no printing delays, no printing costs, no many costs, no mailing data. But are news feeder more effective than news letters in delivering the communication? And if so, can anyone with essentially no knowledge of news feeder and with computer skills limited to sending email and browsing the internet actually publish a media feast upon their own?
Adding aside the evident features of news feeds listed above, an question to ask when evaluating effectiveness of the newsletter compared to news feed is whether the knowledge is time-sensitive. If the business is publishing information related to such subject areas as the stock market, real estate, investments, weather, new products or services, competitive analyses, product catalogs and prices (and you often will add more to this list), the efficiency of the newsletter drastically diminishes as the hold off between the “event” and the delivery of the information about the event increases. If a publication is published every 90 days, on average the information is 6 weeks old! And it’s not simply that the information arrives too late to be important to the recipient, but also because recipients will come to know the newsletter is irrelevant to their affairs and beat out. Unfortunately, that means it will be seen as spam and thrown into the trash without opening. Why would I actually care about an investment opportunity if, by the time I receive that advice, it’s too past due to behave on it? (At my mailbox, a recycling bin is provided in the lobby so as to ideally toss away your trash mail without even taking it home. )
Realizing this time-sensitivity problem, businesses have been depending more and more on email broadcasting to a registration list. You’ve seen the come-on — “Sign up for our email list”. To many, this is viewed as volunteering to receive spam. Even when one does reluctantly send their email address to those hopefully-private lists, trash filters will often waste that email, and for the e-mail that does indeed get through (and we all know how effective spammers have become), the email from the genuine businesses usually gets lost amidst all of that spam. Thus what does it subject if the business has avoided the development, division, and delay problems associated with newsletters by using email, if in the end the message never gets to welcoming ear.
News feeds effectively get over the shortfalls of news letters and email broadcasts. With news feeds, nothing is ever printed or sent, and this news feed is instantly available on the web. Recipients can volunteer to get the information without having it “pushed” at them, so there is absolutely no sense of spamming associated with news feeds. The group for the information can receive that information at their convenience and can receive alerts or “signals” whenever new information is published. For example, if you were enthusiastic about listening in on investment advice from an expert who publishes an information feed, you could register to that news supply – without giving your email address away – and whenever new information is published, you could obtain a signal and operate on that information in real time. Imagine… practically within seconds after the advice is published, you could read and work after that new information.