A large number of organisations periodically send news letters by postal mail to keep subscribers current on their affairs or industry-related news, for the goal of maintaining a dedicated customer base who they can market additional products or services. With pervasive use of the internet for facts dissemination, and with RSS News Feeder gaining momentum as a powerful online communication tool, one needs to ask whether businesses are now better served by posting news feeds in parage of newsletters. World Arms Trade headlines
There are clear convenience factors that favor publishing news feeder over newsletters: No publication design delays or expenditures, no printing delays, no printing costs, no nearly all costs, no mailing email lists. But are news passes more effective than ezines in delivering the concept? And if so, can anyone with essentially no knowledge of news feeder and with computer skills limited to sending email and browsing the internet actually publish a reports prey on their own?
Placing aside the evident features of news feeds listed above, an question to ask when evaluating effectiveness of the newsletter compared to news feed is whether the data is time-sensitive. If the business is publishing information associated with such subject areas as the stock market, real estate, investments, weather, new products or services, competitive analyses, product catalogs and prices (and you often will add more to this list), the performance of the newsletter considerably diminishes as the hold up between the “event” and the delivery of the information about the event increases. If a publication is published every 3 months, on average the information is 6 weeks old! And it’s not simply that the information arrives too late to be important to the recipient, but also because recipients will come to know the newsletter is irrelevant to their affairs and instruments out. Unfortunately, that means it will be seen as spam and thrown into the trash without opening. Why would I actually care about an investment opportunity if, by the time I receive that advice, it’s too later to do something on it? (At my postal office shooting, a reuse bin is provided in the lobby to enable you to easily toss away your rubbish mail without even taking it home. )
Realizing this time-sensitivity problem, businesses have been depending more and more on email broadcasting to an ongoing list. You’ve seen the come-on — “Sign up for our email list”. To many, this is viewed as volunteering to receive spam. Even when one does reluctantly send their email address to those hopefully-private lists, trash filters will often waste that email, and for the e-mail that will get through (and we all know how effective spammers have become), the email from the reputable businesses usually gets lost amidst everything that spam. Thus what does it subject if the business has avoided the development, circulation, and delay problems associated with newsletters by using email, if in the end the message never gets to welcoming hearing.
News feeds effectively get over the shortfalls of news letters and email broadcasts. With news feeds, nothing is ever printed or sent, and this news feed is instantly available on the web. Recipients can volunteer to get the information without having it “pushed” at them, so there is not any sense of spamming associated with news feeds. The group for the information can receive that information at their convenience and can receive alerts or “signals” whenever new information is published. For example, if you were enthusiastic about listening in on investment advice from an specialist who publishes a media feed, you could sign up to to that news supply – without giving your email address away – and whenever new information is published, you could get a signal and operate on that information in real time. Imagine… actually within seconds after the advice is published, you could read and action after that new information.
If your intention is to spam – in other words, to send unsolicited information to others with the intent of gaining some advantage – than news feeds are not for you. The targets will simply not pay attention to media feeds that don’t interest them! Spammers are caught with email and mass mailings with the trust that recipients will unintentionally open the spam and get teased into the proposition by the within the of the message.
Nevertheless what about problem of publishing news feeds? Can be it easy, or would it require some special computer skills? Do you need to hire or pay someone to do your news feed for you?