Small company marketing using Instagram
Instagram is an online mobile application that can be used for sharing photographs and videos. Instagram is following in the footsteps of Facebook . com and Twitter and has fast become a quite popular sociable media tool. Instagram was formerly developed so that folks could apply different filtration to photographs that they had taken on their cell phones and would allow them to easily publish and share these photographs with friends (or accounts followers) using the Instagram application. More recently online video was introduced to Instagram it quickly uploaded, but Instagram videos are limited to between 3 to 12-15 seconds long. instagram organic
How come businesses turning to Instagram?
You will discover more than 300 mil Instagram users worldwide.
Roughly 70 million photographs are submitted per day.
The consideration is ‘free’ to established up so there are low barriers to entrance.
It is a medium which allows for easy sharing with us of content 24 several hours a day.
What kind of success have businesses achieved using Instagram?
Businesses such as Levis, L’oreal and hundreds of others have been able to use the tool to:
To increase understanding of their products and services.
To boost brand recognition.
To display their community and free of charge work to inspire and attract possible customers to interact with their product, service or brand.
Run successful marketing promotions, competitions and giveaways.
Business marketing success with Instagram
Instagram appears to be particularly liked by product centered businesses because of visual mother nature. Many businesses that are product based such as clothing, jewellery, makeup or even food based business have achieved success using Instagram. This is because the application form allows for photographs to be posted and shared of folks either putting on or using these products. For instance, a food manufacturer might post photographs of someone cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as many small enterprises have been able to leverage the run of Instagram to participate their clients. For occasion, Melbourne based caf? The Kettle Black had over 45, 800 followers in March 2016 they have achieved this with the use of attractive photographs of their food and images of bistro meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be enthusiastic about or look for.
Bloggers, social media moon and media personalities have amassed a loyal next online with hundreds and sometimes thousands of men and women subsequent their Instagram accounts. This kind of ‘influencer’ group means that there are several eyes there ready to see your product or service. The group has already been built for you. The engagement has already been formed and tapping into this by obtaining your product uploaded onto their Instagram feed or presented by a blogger or popular Instagram account holder will assist you to grow your audience more quickly. Therefore taking the time to identify key ‘influencers’ in your industry and just how you can tap into this is very important.