Promotion without tapping into the thoughts of the specific is merely a blur of words and sounds in a language that no-one can understand. Publicity that plays the strings of human emotion suddenly becomes the sirens song that brings the masses to your doorstep. Publicity with an aim of yanking at the heart, progressing to the root of human being desire and the call to action as the solution to all their emotional, spiritual and carried away needs transforms a simple branding message into a ‘come to Jesus’ meaning at the conclusion of a televangelists tent meeting where the mind and heart have been softened and the masses come clamoring to the front to be saved. Mémoire technique
Tapping into the thoughts of the general public must be done in a stealthy manner. The publicist or marketing professional must place the multimedia so where the future client is continually bouncing into the brand message each day. The most powerful service this is by understanding the subconscious head of the client so that their online web search habits can be predicted and patterned so that in every course they may be being politely attacked with your brand communication as the be all and end all solution for whatever ails them. This is accomplished by tapping into the various styles of online media such as video, blog, social bookmark submitter and press release and article submission sites just to name a few. Material lifestyle is a blurred eye-sight on a gray wall structure, the infusion of head and emotion is actually brings color and definition to our reality. It’s the same task with publicity marketing; words are meaningless without the factor of feelings which add color, sense and definition to the message being passed along to the general public.